Web Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated technologies to achieve the organization's marketing objectives.

Internet Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, offer info to prospective customers and to reach various geographical areas and specific niche markets.

CONSUMER focused marketing is the secret for success of any organization. Concentrating on customer wants and needs will assist a company to satisfy really to thrill its clients more effectively and efficiently. Because obtaining a new customer is pricey than keeping the existing consumer, Building close relationships and keeping existing customers is really crucial.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very crucial.

Online Marketing Tools

Search Engine Marketing

Because 85% of Internet web surfers use search engines to discover brand-new websites, search Engine marketing is crucial. Research reports reveal that the majority of online purchases stem from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply consumer service and to develop close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the outcomes can be quickly determined. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing business design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of free and cost effective advertising since you pay only for performance. Affiliate marketing makes it possible for businesses to reach specific niche markets in a more cost effective manner.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner advertising still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about brand-new websites.

Promotion

Promotion is about producing awareness, developing trust and reliability. Online press release circulation plays the primary function in this.

Browse Engine marketing is essential since 85% of Internet internet users use search engines to find brand-new sites. Email marketing can be utilized to drive sales, offer client service and to construct close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new websites.